| 出版年月 |
著作類別 |
著作名稱 |
作者 |
收錄出處 |
| 2018-11 |
期刊論文
|
Combining unmanned aerial vehicles, and internet protocol cameras to reconstruct 3-D disaster scenes during rescue operations |
Chuang, C. C., Rau, J. Y., Lai, M. K., Shih, C. L. |
Prehospital Emergency Care
|
| 2018-07 |
研討會論文
|
The Effect of Relationship Benefits on Consumer Behavior: A Study of Loyalty Program Design |
Lai, Mengkuan
Chang, Chiao-Ting
|
|
| 2017-08 |
期刊論文
|
Factors influencing medical staff’s intentions to implement family-witnessed cardiopulmonary resuscitation: A cross-sectional, multihospital survey |
Chien-Liang Chen, Jing-Shia Tang, Meng-Kuan Lai,
Chiu-Hsia Hung, Hsiu-Mei Hsieh, Hui-Lin Yang
and Chia-Chang Chuang |
European Journal of Cardiovascular Nursing
|
| 2017-08 |
期刊論文
|
Predicting medical professionals’ intention to allow family presence during resuscitation: A cross sectional survey |
Meng-Kuan Lai, Bayu Aji Aritejo, Jing-Shia Tang, Chien- Liang Chen, Chia-Chang Chuang |
International Journal of Nursing Studies
|
| 2016- |
研討會論文
|
The effect of the Experiential Marketing in Online Channels' |
Mengkuan Lai
Shuping Liu |
|
| 2016- |
研討會論文
|
The influence of motivation and public self-consciousness on gift-giving behaviors |
Mengkuan Lai |
|
| 2015- |
研討會論文
|
The Effect of Brand Identification on Brand Loyalty and Purchase Intention |
Mengkuan Lai and Yu-Hsuan Lain
|
|
| 2015- |
研討會論文
|
The Influence of Shopping Orientations on Attitudes toward Online Shopping, Online Search and Online Purchase Intentions |
Meng-Kuan Lai
Min Hsiao
|
|
| 2014- |
研討會論文
|
The Effect of In-Store Stimuli on Purchase Intention
Mengkuan Lai
Chien-Yu Wan
|
Mengkuan Lai
Chien-Yu Wan
|
|
| 2013- |
期刊論文
|
Personal and social factors affecting adolescent motorcycle riders’ intention to customize their vehicles: Evidence from Indonesia |
Lai, M. K., & Aritejo, B. A. |
Transportation Research Part F -TRAFFIC PSYCHOLOGY AND BEHAVIOUR
|
| 2012-07 |
期刊論文
|
Recovery of online service: Perceived justice and transaction frequency |
Chang, H. H., Lai, M. K., & Hsu, C. H. |
Computers in Human Behavior
|
| 2012-05 |
期刊論文
|
Exploring the influential factors to the perceived value and purchase intention of online lucky bags |
Wu, W. Y., Lai, M. K., Wu, S. J., & Fu, C. S. |
Interdisciplinary Journal of contemporary Research in Business
|
| 2012- |
研討會論文
|
The Impact of Brand Equity and Perceived Product Quality on Customer Loyalty |
Lai, M. K. |
|
| 2011-12 |
期刊論文
|
Can learning theoretical approaches illuminate the ways in which advertising games effect attitude, recall, and purchase intention |
Lai, M. K. & Huang, Y. |
International Journal of Electronic Business Management
|
| 2011- |
研討會論文
|
A Review of Cultural Identity and Communication Effectiveness |
Lai, M. K. |
|
| 2011- |
研討會論文
|
Comsumption Behaviors of the Taiwanese after the 2008 Financial Crisis |
Lai, M. K. |
|
| 2011- |
研討會論文
|
Exploring Social Capital in Virtual Community |
Lai, M. K. & Chin, K. |
|
| 2010-07 |
期刊論文
|
The influences of shopping motivation on adolescent online-shopping perceptions |
Chang, M., Lai, M., & Wu, W. |
African Journal of Business Management
|
| 2010- |
研討會論文
|
The Effect of Brand Imitation on Consumer Brand Confusion, Brand Evaluation,and Purchase intention |
Lai, M. & Houng, Y. |
|
| 2009- |
期刊論文
|
An examination of new product development: Strategies and brand equity approaches for retailers |
Tsai, M. T., Lai, M. & Chen, C. |
International Journal of Service and Technology Management
|
| 2009- |
期刊論文
|
Exploring the impact of innovation strategy on R&D employees’ job satisfaction: A mathematical model and empirical research |
Cheng, C., Lai, M. K., & Wu, W. Y. |
Technovation
|
| 2009- |
研討會論文
|
Self-Gifts from the Self-Regulatory Focus Perspective. |
Lai, M. K. |
|
| 2008- |
研討會論文
|
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions |
Lai, M. K. & Lin, S. M. |
|
| 2008- |
研討會論文
|
The Effect of Interactivity in Online Banner Ad. |
Lai, M. K. |
|
| 2007-11 |
期刊論文
|
Preventing Piracy Use Intention by Rectifying Self-positivity Bias |
賴孟寬 |
Social Behavior And Personality: An Internaltional Journal
|
| 2006--- |
期刊論文
|
Assessment of intellectual capital management in Taiwanese IC design companies: using DEA and the Malmquist productivity index |
賴孟寬 |
R&D Management
|
| 2006--- |
期刊論文
|
The Effects of Store Name Composition on Consumers’ |
賴孟寬 |
Asia Pacific Management Review
|
| 2005--- |
研討會論文
|
Is Web Site Equity or Brand Equity More Influential on Attitudes and Online Purchase Intention? |
賴孟寬 |
|
| 2004--- |
研討會論文
|
Do Co-Branding Products Increase Consumers’ Purchase Behaviors in Taiwan? |
賴孟寬 |
|
| 2003-07 |
期刊論文
|
廣告出現位置，品牌熟析度，廣告擷取線索，廣告涉入程度對競爭性廣告干擾程度的影響 |
賴孟寬 |
廣告學研究
|
| 2002--- |
期刊論文
|
How World-Wide is Marketing Communication on the World Wide Web? |
Warden, C. A., Lai, M. & Wu, W. Y. |
Journal of Advertising Research
|
| 2001-09 |
期刊論文
|
台灣近代廣告文化訴求趨勢與不同文化訴求對情感激起度、廣告態度的影響。 |
賴孟寬,劉淑凰 |
管理學報
|
| 2001--- |
期刊論文
|
Advancement intention and job attitudes—A study on the career setting of high-tech engineers in Taiwan. |
Yeh, Q. & Lai, M. |
R&D Management
|
| 1999--- |
期刊論文
|
Feminism orientation, product attributes and husband-wife decision dominance: A Taiwan-Japan cross-cultural study. |
Chen, C. N., Lai, M., & Tarn, D. |
Journal of Global Marketing
|
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