| 出版年月 |
著作類別 |
著作名稱 |
作者 |
收錄出處 |
| 2024-01 |
期刊論文
|
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention |
Huang, Tseng-Lung and Chung, Henry F.L. |
Journal of Research in Interactive Marketing (SSCI IF=9.6, 13/155 (8.3%) in Business, Q1; ABDC-B; Scopus 11/210 (5.2%) in Marketing)
|
| 2023-11 |
期刊論文
|
Digital modality richness drives vivid memory experience |
Huang, Tseng-Lung, Chung, Henry F.L., and Chen, Xiang |
Journal of Research in Interactive Marketing (SSCI IF=9.6, 13/155 (8.3%) in Business, Q1; ABDC-B; Scopus 11/210 (5.2%) in Marketing)
|
| 2023-04 |
期刊論文
|
Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism |
Huang, Tseng-Lung, Tsiotsou, Rodoula H., and Liu, Ben S.C |
Technological Forecasting and Social Change (SSCI IF=12.9, 4/155 (2.5%) in Business, Q1, ABDC-A; Scopus 4/249 (1.6%) in Applied Psychology)
|
| 2022-12 |
期刊論文
|
Augmented reality interactive technology and interfaces: a construal-level theory perspective |
Chiang, Lan-Lung (Luke), Huang, Tseng-Lung, and Chung, Henry F.L. |
Journal of Research in Interactive Marketing (SSCI IF=9.6, 13/155 (8.3%) in Business, Q1; ABDC-B; Scopus 11/210 (5.2%) in Marketing)
|
| 2021-09 |
期刊論文
|
Augmented reality is human-like: How the humanizing experience inspires destination brand love |
Huang, Tseng-Lung and Liu, Ben S.C. |
Technological Forecasting and Social Change (SSCI IF=12.9, 4/155 (2.5%) in Business, Q1, ABDC-A; Scopus 4/249 (1.6%) in Applied Psychology)
|
| 2021-01 |
期刊論文
|
Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment |
Huang, Tseng-Lung* |
Journal of Retailing and Consumer Services (SSCI IF=11.0, 8/155 (5.1%) in Business, Q1, ABDC-A; Scopus 5/210 (2.3%) in Marketing; 管理二學門推薦名單)
|
| 2019-12 |
期刊論文
|
Enhancing online rapport experience via augmented reality |
Huang, Tseng-Lung, Mathews, S., Chou, C. |
Journal of Services Marketing (SSCI IF=3.8, 91/155 (58.7%) in Business, Q2, ABDC-A; Scopus 55/210 (26%) in Marketing; 管理二學門推薦名單)
|
| 2019-03 |
期刊論文
|
Psychological Mechanisms of Brand Love and Information Technology Identity in Virtual Retail Environments |
Huang, Tseng-Lung* |
Journal of Retailing and Consumer Services (SSCI IF=11.0, 8/155 (5.1%) in Business, Q1, ABDC-A; Scopus 5/210 (2.3%) in Marketing; 管理二學門推薦名單)
|
| 2018-06 |
期刊論文
|
Creating a commercially compelling smart service encounter |
Huang, Tseng-Lung* |
Service Business (SSCI Impact Factor = 2.293; 106/217(48.8%) in MANAGEMENT)
|
| 2018-05 |
期刊論文
|
The influence of collaborative competence and service innovation on manufacturers’ competitive advantage |
Liu, Feng-Hsu and Huang, Tseng-Lung |
Journal of Business and Industrial Marketing (2018 SSCI Impact Factor = 1.833; 60.7% in Business)
|
| 2017-12 |
期刊論文
|
以自發性導引法再探虛擬世界中的沉浸體驗 |
黃增隆*, 別蓮蒂, 樓永堅 |
管理學報 (TSSCI)
|
| 2017-03 |
期刊論文
|
Creating e-shopping multisensory flow experience through augmented-reality interactive technology. |
Huang, Tseng-Lung* and Shuling Liao |
Internet Research (SSCI Impact Factor = 3.017; 16.3% in Business; Australian Business Deans Council A級期刊)
|
| 2016-09 |
期刊論文
|
Do the warning notices decrease or increase opportunistic behavior in cinemas? |
Chen, Yi-Mu and Huang, Tseng-Lung |
Journal of Retailing and Consumer Services (Australian Business Deans Council A級期刊)
|
| 2016-01 |
期刊論文
|
Internet Advertising Video Facilitating Health Communication: Narrative and Emotional Perspectives |
Tseng, Chung-Hui and Huang, Tseng-Lung |
Internet Research (SSCI Impact Factor = 3.017; 16.3% in Business; Australian Business Deans Council A級期刊)
|
| 2015-10 |
期刊論文
|
Using Augmented Reality to Reinforce Vivid Memories and Produce a Digital Interactive Experience |
Huang, Tseng-Lung* and Chung-Hui Tseng |
Journal of Electronic Commerce Research (SSCI Impact
Factor = 1.229)
|
| 2015-06 |
期刊論文
|
A Model of the Acceptance of Augmented-Reality Interactive Technology: The Moderating Role of Cognitive Innovativeness |
Huang, Tseng-Lung* and Shuling Liao |
Electronic Commerce Research (SSCI Impact Factor = 1.773; 科技部管理二學門 電子商務領域排名第二, 31.4% in Management; 34.8% in Business; Australian Business Deans Council A級期刊)
|
| 2015-03 |
期刊論文
|
Whether Service Innovativeness has additive effects on Mobile Banking Business? From a switching costs perspective |
Huang, Tseng-Lung* and Feng-Hsu Liu |
International Journal of Mobile Communications (SSCI Impact
Factor = 1.221)
|
| 2015- |
期刊論文
|
Customers' Attribution of Blame in Chain Stores Settings: The Perspectives of Relationship Orientation |
Chen, Yi-Mu and Huang, Tseng-Lung |
Journal of Relationship Marketing
|
| 2014-04 |
期刊論文
|
Young Audiences’ Emotional Experience on Smartphone Film: An Application of Dual-Coding Theory |
Huang, Tseng-Lung* and Chen, Yi-Mu |
Young Consumers (ABI; Australian Business Deans Council B級期刊)
|
| 2014-01 |
期刊論文
|
Formation of Augmented-Reality Interactive Technology's Persuasive Effects from the Perspective of Experiential Value |
Huang, Tseng-Lung* and Feng-Hsu Liu |
Internet Research (SSCI Impact Factor = 1.661; 40% in Business; Australian Business Deans Council A級期刊)
|
| 2011-12 |
期刊論文
|
An international comparison of mobile-Internet acceptance: the moderating roles of masculinity and uncertain avoidance |
Keng, Ching-Jui, Huang, Tseng-Lung, and Wang, Jia-Wei |
Journal of e-Business
|
| 2007-03 |
期刊論文
|
Modeling Service Encounters and Customer Experiential Value in Retailing: An Empirical Investigation of Shopping Mall Customers in Taiwan |
Keng, Ching-Jui, Huang, Tseng-Lung, Zheng, Li-Jie, and Hsu, Maxwell K. |
International Journal of Service Industry Management
|
| 2006-03 |
期刊論文
|
互動廣告對經驗產品屬性轉換之研究 |
耿慶瑞, 劉凱銘, 黃增隆 |
電子商務學報
|
主要學歷