研究人才詳細資料
| 出版年月 |
著作類別 |
著作名稱 |
作者 |
收錄出處 |
| 2023-03 |
期刊論文
|
Telling an authentic story by aligning with your product type and price |
Chin-Ching Yin, Yun-Chia Tang, Hung-Chang Chiu, Yi-Ching Hsieh, Yi-Ting Lai |
Journal of Business Research
|
| 2022-11 |
專書論文
|
跳脫平價紅海 |
丘宏昌、謝依靜、尹秦清、楊玟欣 |
哈佛商業評論（全球中文版）
|
| 2022-08 |
期刊論文
|
How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior |
Yin, C. C., Chiu, H. C., Hsieh, Y. C., & Kuo, C. Y. |
Journal of Retailing and Consumer Services
|
| 2022-01 |
期刊論文
|
How to Empower Consumers in Omnichannel Retailing |
Hsieh, Y. C., Yin, C. C., Yu, K. J. |
管理評論(Management Review)
|
| 2021-08 |
期刊論文
|
Find me here: share store information through check-in |
Yin, C. C., Tang, Y. C., Hsieh, Y. C., Chiu, H. C. and Jhu, S. J. |
Journal of Research in Interactive Marketing
|
| 2021-05 |
期刊論文
|
(Dis)satisfied with Your Choices? How to Align Online Consumer’s Self-awareness, Time Pressure, and Self-consciousness |
Yin C. C., Hsieh, Y. C., Chiu, H. C., & Yu, J. L. |
European Journal of Marketing
|
| 2020-09 |
期刊論文
|
Aligning conflict brand stories with product types |
Yin, C. C., Chiu, H. C., & Hsieh, Y. C. |
Journal of Consumer Marketing
|
| 2020-05 |
專書論文
|
回答三個問題，提升顧客體驗 |
丘宏昌、尹秦清、謝依靜 |
哈佛商業評論（全球中文版）
|
| 2019-05 |
專書論文
|
設計最佳品牌故事五大要點 |
丘宏昌、謝依靜、尹秦清、唐運佳 |
哈佛商業評論（全球中文版）
|
|
主要學歷