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研究人才詳細資料


出版年月 著作類別 著作名稱 作者 收錄出處
2022-02 期刊論文 The influence of the five cardinal values of confucianism on firm performance Tsai, H and C.L. Tsai Review of Managerial Science
2020-10 期刊論文 折扣是搶救營收的萬靈丹? 哈佛商業評論全球中文版 Tsai, H. Harvard Business Review (Chinese Edition)
2020-01 期刊論文 The effect of Inter- and Intra- regional geographic diversification strategies on firm performance in China Tsai. H., Ren, C. and Eisingerich, A Management Decision
2019-02 期刊論文 Antecedents of Strategic ambidexterity in the context of internationalization: A panel study of Taiwan Small and Median-sized enterprises Tsai. H., and Ren, C. Technology Analysis and Strategic Management
2018-05 期刊論文 Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets Yeyi Liua, Thomas Foscht, Andreas B. Eisingerichc, Huei-Ting Tsai Industrial Marketing Management
2016-09 期刊論文 Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility Huei-Ting Tsai, Hsin-Cheng Chang, Ming-Tien Tsai Electronic Commerce Research
2016- 期刊論文 Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction Ren S, Tsai H-T, Eisingerich AB Journal of Business Research
2015-01 期刊論文 Search scope and innovation performance of emerging-market firms Ren, C., Eisingerich, A. and Tsai, H. Journal of Business Research
2015- 期刊論文 How Do Marketing, Research and Development Capabilities, and Degree of Internationalization Synergistically Affect the Innovation Performance of Small and Medium-Sized Enterprises (SMEs)? A Panel Data Study of Chinese SMEs Ren, C.,Eisingerich, A. and Tsai, H. International Business Review
2014-06 期刊論文 The influences of system usability and user satisfaction on continued Internet banking services usage intention: empirical evidence from Taiwan Tsai, H., J-L Chien, and M. Tsai Electronic Commerce Research
2014-05 期刊論文 Moderators on International diversification of advanced emerging market firms Tsai, H. Journal of Business Research
2014-02 期刊論文 Linking transformational leadership and employee creativity in the hospitality industry Wang, C.J., Tsai, H. and M. Tsai Tourism Management
2013- 期刊論文 Towards a Guanxi-based theory of internationalization: Chinese, Taiwanese and evolving MNC Tsai, H. Chinese Management Studies
2010-11 期刊論文 Internationalization Strategies of Emering Markets Firms Tsai H*. and A. Eisingerich California Management Review
2009-09 期刊論文 Persistence and learning: success factors of Taiwanese firms in international markets Johnson, J., Yin, E. and Tsai, H Journal of International Marketing