| 出版年月 |
著作類別 |
著作名稱 |
作者 |
收錄出處 |
| 2025-09 |
期刊論文
|
The Generativity Mindsets of Corporations: A New Perspective on Ecological Responsiveness |
Tsai, H. and Chuang, C. J. |
Business Strategy and the Environment
|
| 2025-08 |
期刊論文
|
Order of Scent: Does the Sequence of Sampling Products Influence Consumer Preference? |
Tsai, H. C. Tsai and K. Wu |
Journal of Sensory Studies
|
| 2025-08 |
期刊論文
|
Reversal of the Decoy Effect: Minimizing the Decoy Effect Through Promotional Strategies from the Viewpoint of Rivalry |
Yang, Y., H. Tsai, G. Chang and T. Chiu |
Japanese Psychology Research
|
| 2025-04 |
期刊論文
|
The Effects of Naturalness in Green Advertising: How Attention Restoration, Attention Concentration and Perceived Psychological Well-Being Enhance Consumers' Product Perceptions and Purchase Intentions |
Tsai. H. |
Journal of Sensory Studies
|
| 2022-02 |
期刊論文
|
The influence of the five cardinal values of confucianism on firm performance |
Tsai, H and C.L. Tsai |
Review of Managerial Science
|
| 2020-10 |
期刊論文
|
折扣是搶救營收的萬靈丹? 哈佛商業評論全球中文版 |
Tsai, H. |
Harvard Business Review (Chinese Edition)
|
| 2020-01 |
期刊論文
|
The effect of Inter- and Intra- regional geographic diversification strategies on firm performance in China |
Tsai. H., Ren, C. and Eisingerich, A |
Management Decision
|
| 2019-02 |
期刊論文
|
Antecedents of Strategic ambidexterity in the context of internationalization: A panel study of Taiwan Small and Median-sized enterprises |
Tsai. H., and Ren, C. |
Technology Analysis and Strategic Management
|
| 2018-05 |
期刊論文
|
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets |
Yeyi Liu, Thomas Foscht, Andreas B. Eisingerichc, Huei-Ting Tsai |
Industrial Marketing Management
|
| 2016-09 |
期刊論文
|
Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility |
Huei-Ting Tsai, Hsin-Cheng Chang, Ming-Tien Tsai |
Electronic Commerce Research
|
| 2016- |
期刊論文
|
Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction |
Ren S, Tsai H-T, Eisingerich AB |
Journal of Business Research
|
| 2015-01 |
期刊論文
|
Search scope and innovation performance of emerging-market firms |
Ren, C., Eisingerich, A. and Tsai, H. |
Journal of Business Research
|
| 2015- |
期刊論文
|
How Do Marketing, Research and Development Capabilities, and Degree of Internationalization Synergistically Affect the Innovation Performance of Small and Medium-Sized Enterprises (SMEs)? A Panel Data Study of Chinese SMEs |
Ren, C.,Eisingerich, A. and Tsai, H. |
International Business Review
|
| 2014-06 |
期刊論文
|
The influences of system usability and user satisfaction on continued Internet banking services usage intention: empirical evidence from Taiwan |
Tsai, H., J-L Chien, and M. Tsai |
Electronic Commerce Research
|
| 2014-05 |
期刊論文
|
Moderators on International diversification of advanced emerging market firms |
Tsai, H. |
Journal of Business Research
|
| 2014-02 |
期刊論文
|
Linking transformational leadership and employee creativity in the hospitality industry |
Wang, C.J., Tsai, H. and M. Tsai |
Tourism Management
|
| 2013- |
期刊論文
|
Towards a Guanxi-based theory of internationalization: Chinese, Taiwanese and evolving MNC |
Tsai, H. |
Chinese Management Studies
|
| 2010-11 |
期刊論文
|
Internationalization Strategies of Emering Markets Firms |
Tsai H*. and A. Eisingerich |
California Management Review
|
| 2009-09 |
期刊論文
|
Persistence and learning: success factors of Taiwanese firms in international markets |
Johnson, J., Yin, E. and Tsai, H |
Journal of International Marketing
|
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