研究人才詳細資料
| 出版年月 |
著作類別 |
著作名稱 |
作者 |
收錄出處 |
| 2024-12 |
期刊論文
|
Integrating or Tailoring? Optimizing Touchpoints for Enhanced Omnichannel Customer Experience |
*Yin C. C. |
Journal of Research in Interactive Marketing (SSCI, Q1, IF 11.6, Business 7/316)
|
| 2023-06 |
期刊論文
|
Telling an authentic story by aligning with your product type and price |
*Yin, C. C., Tang, Y. C., Chiu, H. C., Hsieh, Y. C., & Lai, Y. T. |
Journal of Business Research (SSCI, Q1, IF 9.8, Business 14/316, 管理二學門國科會推薦期刊)
|
| 2022-11 |
期刊論文
|
How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior |
*Yin, C. C., Chiu, H. C., Hsieh, Y. C., & Kuo, C. Y. |
Journal of Retailing and Consumer Services (SSCI, Q1, IF 13.1, Business 6/316, 管理二學門國科會推薦期刊)
|
| 2022-11 |
專書論文
|
跳脫平價紅海 |
丘宏昌、謝依靜、尹秦清、楊玟欣 |
哈佛商業評論（全球中文版）
|
| 2022-05 |
期刊論文
|
Find me here: share store information through check-in |
*Yin, C. C., Tang, Y. C., Hsieh, Y. C., Chiu, H. C. and Jhu, S. J. |
Journal of Research in Interactive Marketing (SSCI, Q1, IF 11.6, Business 7/316)
|
| 2022-01 |
期刊論文
|
How to Empower Consumers in Omnichannel Retailing |
Hsieh, Y. C., Yin, C. C., Yu, K. J. |
管理評論/Management Review(TSSCI).
|
| 2021-05 |
期刊論文
|
(Dis)satisfied with Your Choices? How to Align Online Consumer’s Self-awareness, Time Pressure, and Self-consciousness |
*Yin C. C., Hsieh, Y. C., Chiu, H. C., & Yu, J. L. |
European Journal of Marketing (SSCI, Q1, IF 5.1, Business 73/316, 管理二學門國科會推薦期刊)
|
| 2020-09 |
期刊論文
|
Aligning conflict brand stories with product types |
*Yin, C. C., Chiu, H. C., & Hsieh, Y. C. |
Journal of Consumer Marketing (SSCI, Q2, IF 3.3, Business 134/316)
|
| 2020-05 |
專書論文
|
回答三個問題，提升顧客體驗 |
丘宏昌、尹秦清、謝依靜 |
哈佛商業評論（全球中文版）
|
| 2019-05 |
專書論文
|
設計最佳品牌故事五大要點 |
丘宏昌、謝依靜、尹秦清、唐運佳 |
哈佛商業評論（全球中文版）
|
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