研究人才詳細資料
主要學歷
| 出版年月 | 著作類別 | 著作名稱 | 作者 | 收錄出處 |
|---|---|---|---|---|
| 2023-05 | 期刊論文 | Follow and spread the word: the effect of avatars and message framing in promoting fact-checking posts on social media | J. -R. Hou and S. Kankham | Information Technology & People |
| 2022-07 | 期刊論文 | Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Online Charity Fundraising Campaigns? An Image Design Perspective | J. -R. Hou, J. Jennifer Zhang, and K. Zhang | MIS Quarterly |
| 2022-05 | 期刊論文 | More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts. | J. -R. Hou and S. Kankham | Internet Research |
| 2021-04 | 期刊論文 | The advertising communication effectiveness of using netizen language codeswitching in Facebook ads | Y. -F. Kuo, J. -R. Hou, and Y. -H. Hsieh | Internet Research |
| 2020-10 | 期刊論文 | The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market | Y. -F. Kuo, C. -H. Lin, and J. -R. Hou | Internet Research |
| 2020- | 研討會論文 | The influences of netizen language code-switching, brand image, and cause-related marketing on Internet advertising effectiveness | Y. -F. Kuo, Y. -H. Hsieh, J. -R. Hou, and W. -L. Yeh | |
| 2019- | 研討會論文 | A different language is a different vision of life: The effects of netizen language code-switching on internet advertising effectiveness. | Y. -F. Kuo, Y. -H. Hsieh, J. -R. Hou | |
| 2019- | 研討會論文 | Can title images predict the emotions and the performance of crowdfunding projects? | J. -R. Hou, J. Jennifer Zhang, and K. Zhang | |
| 2018- | 研討會論文 | A picture is worth one thousand words: How title images affect the performance of crowdfunding projects via emotions? | J. -R. Hou, J. Jennifer Zhang, and K. Zhang | |
| 2017- | 期刊論文 | Oppositional brand loyalty in online brand communities: Perspectives on social identity theory and consumer-brand relationship | Y. -F. Kuo and J. -R. Hou | Journal of Electronic Commerce Research |
| 2015- | 期刊論文 | From the perspectives on social identify theory and emotions to investigate oppositional brand loyalty in online brand communities: A case of smartphone forum communities | Y. -F. Kuo and J. -R. Hou |
電子商務學報 Journal of e-Business |
| 2014- | 研討會論文 | Which brand will you not select? Investigating oppositional brand loyalty from the perspectives on social identity theory and emotions | Y. -F. Kuo and J. -R. Hou | |
| 2013- | 研討會論文 | Investigating oppositional brand loyalty in online brand community from perspectives on band commitment and self-brand connection: A case of online car communities | Y. -F. Kuo and J. -R. Hou | |
| 2012- | 研討會論文 | Consumers’ motivations to join clothes shop fans page on facebook | Y. -F. Kuo, S. -H. Tan, and J. -R. Hou |